Asthma and Allergies


National Asthma Council

The National Asthma Council Australia is a not-for-profit organisation working to improve health outcomes and quality of life for people with asthma.

There are over 2 million Australians that suffer from asthma. That is about 1 in 10 adults and about 1 in 9 or 10 children. This is one of the highest incidents of Asthma sufferers in the world.

More than a third of the Australian population also suffer from allergies.

As a result there is a strong demand for products that are asthma and allergy conscious.

Sensitive Choice®

The National Asthma Council Australia’s Sensitive Choice® Program aims to educate the public about the causes and effects of asthma and allergies and the importance of managing asthma.

By promoting the Blue Butterfly logo they help consumers identify products and services that are asthma and allergy friendly to help reduce the risk of asthma and allergies.

Ultra Fresh

Wherever bacteria, mould, mildew and fungi compromise product performance, Ultra-Fresh will take control. Ultra-Fresh antimicrobial treatments inhibit the growth of bacteria and fungi responsible for creating unpleasant smells and staining in textile products. By controlling unwanted microbes, Ultra-Fresh antimicrobials help to keep products fresh, hygienic, and odor free.


Silpure uses the power of silver to bring long-lasting antibacterial properties to your textiles. This unique patented antimicrobial product contains ultra-fine silver crystals that release silver ions at a controlled rate only when the conditions for bacterial growth exist. Through careful control of the size and shape of the particles during production, Silpure avoids the fabric discoloration that can occur with other silver antimicrobial products.


Dust mites


Dust mites are tiny insects that are invisible to the naked eye. Dust mites are eight-legged creatures that belong to Arachnid family (spider and tick family) and feed on animal materials with high protein content, especially dead human skin cells.

The female dust mite lay up to 50 eggs within 3 weeks. The average lifespan of dust mites is about 10 weeks in which each female dust mite would have laid between 40 to 80 eggs. It is easily seen that they multiply at a very fast rate, especially in the right conditions - which are warm, humid and with plenty of food.

Body parts & faeces from dust mites can trigger asthma in individuals with allergic reactions to dust mites, and exposure to dust mites can cause asthma in children who have not previously exhibited asthma symptoms.

Dust mites flourish in warm, humid environments, so their populations are higher during the summer and in warmer climates.

They especially love a warm, moist bed full of dead skin. Humans shed two to three pounds of skin a year. Depending on its age, your mattress may contain between 100,000 and 10,000,000 dust mites.

During its 80-day lifespan, the average dust mite produces about 1,000 allergenic waste particles. A half teaspoon of dust can contain as many as 1,000 dust mites and 250,000 allergenic waste particles.

Dust mites need warmth, humidity, and food—all provided by a human bed!

Health Tips

These tips are aimed at general health and hygiene for bedrooms. Some specifically target reducing dust-mites:

Use bedding products made from natural fibres – for quilts and pillows avoid feather and down, instead use cotton or wool

Cover mattresses and pillows with mite-proof protectors

Use bedding products that have been treated with a recognised anti-microbial such as Ultra-Fresh or Silpure

Ensure all bedding is washed on a regular basis - including pillows, quilts, protectors, blankets

Regularly air bedding, especially quilts and pillows

Always check that bedding is completely dry before reuse

Follow the care label’s instructions for best results

When the care instructions permit, wash bedding in hot water and dry in direct sunlight

Keep stuffed toys off beds, wash stuffed toys regularly in hot water

Keep the bedroom well lit and well ventilated – keep filters for vents, air-conditioning and heating units clean

Never allow smoking indoors

Regularly dust and vacuum the room, ideally with a Hepa filter vacuum

Maintain low indoor humidity, ideally between 30-50% relative humidity